RENOVATE REACH · FREE LEAD COST REPORT
Still buying leads from Modernize or HomeBuddy?
Find out what you’re really paying. Here’s what a $10,000 monthly budget could buy when you generate leads under your own brand.
What does $10,000 a month buy?
| Monthly results | Buying leads | Ads under your brand |
|---|---|---|
| Total monthly cost | $10,000 | $10,000 |
| Where it goes | $10,000 to vendors | $7,000 to Meta + $3,000 fee |
| Leads | 100 at $100 | 100 at $70 media cost |
| Estimates booked | 16 at 16% | 30 at 30% |
| Estimates held | 12 at 75% | 22.5 at 75% |
| Expected signed jobs | 2.4 at 20% | 5.625 at 25% |
| All-in cost per signed job | $4,167 | $1,778 |
Illustrative assumptions, not national provider averages or guaranteed results. Fractional jobs show expected averages over time. Budgeting $97/month for HighLevel AI Unlimited brings the branded example to $10,097/month before phone and SMS, or about $1,795 per expected signed job.
Why would one campaign book 16% and another 30%?
- Top of funnel: “I’m thinking about updating my bathroom.” They’re gathering ideas and may be months away from an estimate.
- Middle of funnel: “I want a walk-in shower. What will it cost?” They know the project and are comparing options.
- Bottom of funnel: “I’m ready to get a quote.” They’re prepared to pick a time and meet a contractor.
In this example, 16% and 30% are assumed shares of leads who book an estimate. The 30% scenario tests what could happen when a project-specific ad attracts more homeowners who know what they want and prompt follow-up helps them pick a time. Either source can bring in homeowners at any stage. The table applies the 75% show rate only after an estimate is booked.
Who follows up after the lead comes in?
Buying leads. Your team typically receives the inquiry, makes the calls, sends the texts, and books the estimate. Homeowners may be comparing multiple contractors.
Renovate Reach. We set up and manage your Meta ads under your brand. Our AI booking assistant promptly texts and calls homeowners who opt in, asks about the project, location, and timing, and books estimates on your calendar. We route the inquiry to your business and do not resell it. Your team runs the estimate and closes the job.
See what this could look like in your market
Bring your last 30 days of lead spend and signed jobs. We’ll work out what a branded campaign would need to deliver to beat your current cost per signed job.
$3,000/month for 90 days or $7,500 prepaid. Includes Meta campaign management, booking workflow setup, and CRM access through Renovate Reach. Meta ad spend, the AI booking plan, and phone/text usage are billed separately.
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